Jonathan Simkhai's Spring 2013 Collection

We’d like to thank fashion designer Jonathan Simkhai for his carefree, beachy Spring 2013 collection—just the cure for our January SADS as we trudge through NYC’s evil season of frigid temps and gray skies. While his eponymous line launched just two years ago, the 27-year-old NYC-based designer has already been labeled a rising star and was recently accepted to the CFDA’s Fashion Incubator program.

Simkhai’s collection is 70% surfer girl/30% urban sophisticate—perfect for sunny Golden State weather, or the gritty Lower East Sider with a sunny disposition. Drawing on the Dogtown days of Venice Beach in the '70s, Simkhai created a line of fresh urban sportswear essentials in shades of sherbet pastels and cool neutrals.

Ultra laid-back pieces include classic boardshorts in sun-faded florals; palm leaf-printed frocks in lavender or mint; sky blue/pale peach ombré short-shorts; crisp button-up blouses; and slim trackpants in deep sea blue. A darker leather shift dress and soft-shouldered trench anchor the collection so it’s not too flip-flop casual. Scoop up looks from the line at Barney’s in the coming weeks. Until then, we’ll have to crank the thermostat to 80, slather on some Hawaiian Tropic, sip coconut water, and use our imaginations.

Read it on Nothing Major


images via Jonathan Simkhai